Measuring the health of a start-up through the lens of online marketing
Measuring the success of a start-up can be difficult, especially if the start-up is in a growth mode and customer acquisition is being valued more than revenues. However, if we look through-the-lens of online presence and online marketing, we can start to understand the impact that a start-up has in terms of recognition and traction.
We took the leading contestants from The Next Web’s EU Tech 5 Award and analyzed them with SimilarWeb’s data to build a guide for measuring the success of a start-up.
We analyzed:
- Overall online footprint
- Online audience growth
- Mastery of Social Media
- Media coverage
Source: The Next Web http://tnw.to/d4hva
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