Facebook Fights YouTube With Big Data On What You Watch Unmuted, Full-Screen

Facebook wants to become your favorite Internet TV by tracking what a television never could. Today it announced a News Feed algorithm change that will show you more videos similar to ones you expand to full-screen, un-mute or opt to watch in HD, even if you don’t Like, share or comment. Those same signals will tell Facebook that a video is enjoyable so the News Feed shows it to more people.

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Source: TechCrunch http://techcrunch.com/2015/06/29/datatube/#.vwnsjw:xfzb

How Facebook uses big data

WHY SCIENTISTS ARE UPSET ABOUT THE FACEBOOK FILTER BUBBLE STUDY
BY DAVID LUMB

Yesterday, the journal Science released a study by Facebook employees examining what content you do (and don’t) see on Facebook’s news feed. Its conclusion, at first glance, was that the Facebook news feed algorithm does not keep users from seeing opinions they disagree with (a reference to the so-called filter bubble of social media, in which you assume most people agree with you because you are not exposed to other viewpoints). But after prominent media outlets covered the study’s findings, data scientists began to speak up. Actually, they argued, the study has major flaws, and its conclusion suggests that the news feed algorithm does hide news stories it thinks you will disagree with.

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Source: Fast Company http://www.fastcompany.com/3046111/fast-feed/why-scientists-are-upset-over-the-facebook-filter-bubble-study