By giving visitors to its theme parks rubber bracelets embedded with microchips and encouraging them to plan minute details of their trips weeks ahead of time, the Walt Disney Co. expects to get a larger share of their total vacation time and spending.
It also plans to track how much they spend on Little Mermaid makeovers and Dole Whip desserts.
透過大數據可算出營養餐點，美國舊金山一間無人全自動餐廳提供「俗」又快速的高營養素食套餐。一間名為Eatsa的全自動素食餐廳，標榜沒有服務員點餐，顧客只要在場以平板電腦點菜並刷卡付費，約莫一分鐘後就會自動出現以大數據分析過的健康餐點，不僅快速、方便，還免了小費的支出。
原文載於：台灣醒報 Awakening News Networks https://anntw.com/articles/20150906-iGLJ
Facebook wants to become your favorite Internet TV by tracking what a television never could. Today it announced a News Feed algorithm change that will show you more videos similar to ones you expand to full-screen, un-mute or opt to watch in HD, even if you don’t Like, share or comment. Those same signals will tell Facebook that a video is enjoyable so the News Feed shows it to more people.
Source: TechCrunch http://techcrunch.com/2015/06/29/datatube/#.vwnsjw:xfzb
It may be obvious that the massive credit card company Mastercard is heavily involved in big data. They have over 1.9 billion credit cards world wide that do over 65 billion transactions per year. They have over 32 million online and offline merchants that accept credit cards from Mastercard and 22.000 issuers and their credit cards are accepted in 210 countries. They use 700.000 rules to automatically clean, aggregate and augment their over 10 Petabytes of data. Apart from of course preventing fraudulent behaviour and identifying and preventing fraudulent transaction before they occur, Mastercard applies big data in another innovative way. It knows what everyone buys and they are using big data techniques to offer reports, insights, customer information and forecasts to their merchants.
Source: Datafloq https://datafloq.com/read/mastercard-applies-big-data-to-help-retailers-achi/320
Disney 通過在旗下主題公園推廣嵌有迷你處理器的橡膠腕帶，並建議遊客們在出行的幾週前就計畫好旅程的細節，他們希望遊客能常來Disney，並在 Disney 花更多錢。Disney 還計畫調查遊客們在他們的小美人魚化妝項目和 Dole Whip 甜點上花了多少錢。
Disney 公園投資數十億打造的度假計畫系統 MyMagic 項目正處於測試階段，其核心支撐元素是它對每年到主題公園游玩的幾千萬旅客的資料進行收集的能力，這種技術是前所未有的。
MyMagic 系統將使 Disney 能夠追蹤遊客去了樂園裡的哪些地方、如何進行消費、在甚麼時候用餐和喜歡吃甚麼。 Disney 計畫用這些訊息制定出更細緻和更個性化的營銷方案，這樣一來，該度假公園針對每位潛在用家所傳達的訊息和所制定的價格都是不同的。
原文載於：BQJ 商智謀略 http://www.bqjournal.com/disney-electronic-wristband-how-big-data-into-high-profit
Many of us have loveable furry friends in our lives, and in most cases consider them to be a huge part of the family. Some treat their dogs and cats like their best friend, like a lifetime companion, and we all want them to live long and happy lives. Sadly, our pets ultimately have far shorter lifespans than humans, and so saying goodbye is almost inevitable.
Thanks to Big Data, there might just be. A San Francisco-based start-up may have found a way to add years to your pet’s life with a hi-tech, wearable collar that monitors your dog’s activity, whether its going for walkies, running around and playing, resting, eating and, ahem, crapping, even when you the owner can’t be around.
Source: SiliconANGLE http://siliconangle.com/blog/2013/06/06/big-data-goes-to-the-dogs-with-smart-whistle-collars/
The injection of big data into marketing is no new topic anymore. Apparently, big data has been revolutionizing the retail industry through prioritizing data collection.
According to the latest study done by the Economist Intelligence Unit, sponsored by Wipro, it asserts that big data has given retailers a competitive advantage and massive growth.
There are 3 major functions of big data for retailers:
1) Reaching customers,
2) Understanding customers’ behaviors and
3) Boosting Sales.
Big data helps retailers to open new markets, customize retail service and ultimately- driving a large amount of revenue.
Source: http://www.visualistan.com/2014/02/retail-and-big-data-revolution-infographic.html
Obama appreciates the fact that data science could help to change the way we do anything for the better therefore he opens up government data to let the public to access to by providing over 135,000 data sets available for the citizen to download.
Other than that, he wants the Americans to think deeply that their everyday mobile accesses were connected to the opened government data such as weather and maps, therefore, he encourages the Americans to learn data science in order to solve problems such as climate change and health care.
Furthermore, he agrees that data science not only changes the America, but the whole world, so, He mentions that data science could unleash innovation such as health care and climate change.
Data science not only changes some part of the people in the whole world, but it also changes the world’s serious issue such as climate change which cannot be done only if one part of the world cooperate to engage with it. In that case, we all need to take part to make a different. Obama also embedded Dr. DJ Patel’s wordings: “Data science is a team sport." That’s why he wants all data scientists to join the government and help the government to make it better.
Have you ever thought of overnight change in your calendar automatically updates your alarm clock? Or lights and temperature automatically power down when you leave home?
This utopia is simply a connected world of Big Data and devices. The convergence of Mobile, Big Data and Cloud gives rise to the machine to machine (M2M ) technology. With this awesome infographics, you will now understand how M2M improve city dwellers’ lives. Again, it’s all about Big Data, in which mobile devices play an essential role.
Source: http://www.zdnet.com/article/mobile-big-data-cloud-m2m/
Source: IBM Big Data & Analytics Hub http://www.ibmbigdatahub.com/infographic/four-vs-big-data
How to be a Big Data Scientist 