FFx – 爆紅了，然後呢？

(圖為港女子组合FFx, 來源：明報)

之前FFx 一首 Sugar Baby 瘋傳香港，不知道大家有沒有看過呢？又覺得她們將來能不能大紅大紫呢？光靠猜是沒有用的，不如就讓我們看看YouTube的數據怎麼說！

1. 總觀看次數（圖一：YouTube上Sugar Baby –FFx 影片的累計觀看次數）

（圖二：YouTube上Sugar Baby –FFx 影片的每日觀看次數）

以上圖表顯示了Sugar Baby MV 在過去兩周觀看次數的增長。從圖一，我們可以看到其累計觀看次數增長曲線最近開始變得平緩，整體呈凹形，顯示看Sugar Baby MV的人數已較九月中大幅減少。

另外，若將Sugar Baby MV與其他全球大熱歌曲的YouTube 數據作比較, 不難發現Sugar Baby MV 的表現確實較差。

（圖三：YouTube上Can’t Feel My Face – The Weeknd影片的累計觀看次數）

（圖四：YouTube上Can’t Feel My Face – The Weeknd影片的每日觀看次數）

我們參考Spotify的排行榜，找出了近日三首熱門歌曲的YouTube數據，三首歌曲依次為：

1) What Do You Mean? – Justin Bieber

2) Can’t Feel My Face – The Weeknd

3) The Hills – The Weeknd

這三首MV 的YouTube 數據大致相似，其累計觀看次數增長曲線均為直線向上，顯示觀看者人數在兩個月內不斷上升，歌曲受歡迎時間比Sugar Baby 要長很多。

與以上三首大熱歌曲不同，FFx 能一夜爆紅的原因不外乎夠「獨特」，能吸引網民不斷轉發她們的MV，一傳十，十傳百，便造就了一天十萬點擊率的神話。可是，當熱潮過去，想要湊熱鬧的網民都看過，也笑過，她們的「獨特」便失效了，不能再吸引更多人點看她們的MV！

2. 平均觀看時間

Sugar Baby – FFx : 1分57秒/ 4分44秒

Can’t Feel My Face – The Weeknd : 2分28秒/ 3分8秒

 Can’t Feel My Face 的影片長度雖較Sugar Baby短，但人們平均觀看時間卻超過Sugar Baby。透過這項數據，我們可以推測不少人出於各種原因，如：好奇或追上潮流等，點了進去看Sugar Baby的MV，但看到一半就覺得無趣，沒有意欲在看下去，這明顯與Can’t Feel My Face及其他兩手外國歌曲不一樣。由此我們可以估計，觀看Can’t Feel My Face MV的人對歌曲的喜愛程度超過Sugar Baby 的觀看者。

縱觀以上數據，FFx 雖能一夜爆紅，但其熱潮來得快，去得也很快，現在已經越來越少人談論她們了。看來，她們想要在香港樂壇佔一席位，必須多加努力，不能再單靠「獨特」來吸引大家的注意！

With MyMagic+, Mickey will watch where you go, what you do

By giving visitors to its theme parks rubber bracelets embedded with microchips and encouraging them to plan minute details of their trips weeks ahead of time, the Walt Disney Co. expects to get a larger share of their total vacation time and spending.

It also plans to track how much they spend on Little Mermaid makeovers and Dole Whip desserts.

大數據推出餐點 美推無人素食餐廳

透過大數據可算出營養餐點，美國舊金山一間無人全自動餐廳提供「俗」又快速的高營養素食套餐。一間名為Eatsa的全自動素食餐廳，標榜沒有服務員點餐，顧客只要在場以平板電腦點菜並刷卡付費，約莫一分鐘後就會自動出現以大數據分析過的健康餐點，不僅快速、方便，還免了小費的支出。

閱讀更多

原文載於：台灣醒報 Awakening News Networks https://anntw.com/articles/20150906-iGLJ

Facebook Fights YouTube With Big Data On What You Watch Unmuted, Full-Screen

Facebook wants to become your favorite Internet TV by tracking what a television never could. Today it announced a News Feed algorithm change that will show you more videos similar to ones you expand to full-screen, un-mute or opt to watch in HD, even if you don’t Like, share or comment. Those same signals will tell Facebook that a video is enjoyable so the News Feed shows it to more people.

Read more

Source: TechCrunch http://techcrunch.com/2015/06/29/datatube/#.vwnsjw:xfzb

MasterCard Helps Retailers Perform Better with Big Data

It may be obvious that the massive credit card company Mastercard is heavily involved in big data. They have over 1.9 billion credit cards world wide that do over 65 billion transactions per year. They have over 32 million online and offline merchants that accept credit cards from Mastercard and 22.000 issuers and their credit cards are accepted in 210 countries. They use 700.000 rules to automatically clean, aggregate and augment their over 10 Petabytes of data. Apart from of course preventing fraudulent behaviour and identifying and preventing fraudulent transaction before they occur, Mastercard applies big data in another innovative way. It knows what everyone buys and they are using big data techniques to offer reports, insights, customer information and forecasts to their merchants.

Read more

Source: Datafloq https://datafloq.com/read/mastercard-applies-big-data-to-help-retailers-achi/320

Disney 如何用大數據令遊客花更多錢

Disney 通過在旗下主題公園推廣嵌有迷你處理器的橡膠腕帶，並建議遊客們在出行的幾週前就計畫好旅程的細節，他們希望遊客能常來Disney，並在 Disney 花更多錢。Disney 還計畫調查遊客們在他們的小美人魚化妝項目和 Dole Whip 甜點上花了多少錢。

Disney 公園投資數十億打造的度假計畫系統 MyMagic 項目正處於測試階段，其核心支撐元素是它對每年到主題公園游玩的幾千萬旅客的資料進行收集的能力，這種技術是前所未有的。

MyMagic 系統將使 Disney 能夠追蹤遊客去了樂園裡的哪些地方、如何進行消費、在甚麼時候用餐和喜歡吃甚麼。 Disney 計畫用這些訊息制定出更細緻和更個性化的營銷方案，這樣一來，該度假公園針對每位潛在用家所傳達的訊息和所制定的價格都是不同的。

閱讀更多

原文載於：BQJ 商智謀略 http://www.bqjournal.com/disney-electronic-wristband-how-big-data-into-high-profit

Big Data Goes to the Dogs with Smart “Whistle” Collars

Many of us have loveable furry friends in our lives, and in most cases consider them to be a huge part of the family.  Some treat their dogs and cats like their best friend, like a lifetime companion, and we all want them to live long and happy lives.  Sadly, our pets ultimately have far shorter lifespans than humans, and so saying goodbye is almost inevitable.

Thanks to Big Data, there might just be. A San Francisco-based start-up may have found a way to add years to your pet’s life with a hi-tech, wearable collar that monitors your dog’s activity, whether its going for walkies, running around and playing, resting, eating and, ahem, crapping, even when you the owner can’t be around.

Read more

Source: SiliconANGLE http://siliconangle.com/blog/2013/06/06/big-data-goes-to-the-dogs-with-smart-whistle-collars/

Retail and the Big Data Revolution

The injection of big data into marketing is no new topic anymore. Apparently, big data has been revolutionizing the retail industry through prioritizing data collection.

According to the latest study done by the Economist Intelligence Unit, sponsored by Wipro, it asserts that big data has given retailers a competitive advantage and massive growth.

There are 3 major functions of big data for retailers:
1) Reaching customers,
2) Understanding customers’ behaviors and
3) Boosting Sales.

Big data helps retailers to open new markets, customize retail service and ultimately- driving a large amount of revenue.

Source: http://www.visualistan.com/2014/02/retail-and-big-data-revolution-infographic.html

How to become a smart marketer? The book you mustn’t miss!

“How social networks can make us smarter?” – Especially if you are a marketer, sure you need to know how social networks can make you smarter in making marketing decisions, right? Imagine knowing exactly what your customers need and want, as a marketer, who doesn’t want that? In order to do so, one must know how to collect and make wise use of big data through various social network platforms, closely study the data and find insights through them. “Social Physics: How Social Network Can Make Us Smarter” is that one book that is going to stay in your mind and constantly challenges you and your place in the industry, or even in the world!

Source: http://www.amazon.com/Social-Physics-Networks-Make-Smarter/dp/0143126334

Pentland introduces a brand new field of science- Social Physics. The book talks about the flow of ideas, the social interactions of humans and gives insights into collective intelligence and social influence. Pentland has been making revolutionary experiments and exceptional discoveries momentous enough to act as the backbone of social physics. This book gives marketers insights for better business opportunities. Big data of political preferences and eating habits, etc. can definitely give marketers better business predictions, forecasts, thus a higher ROI once grabbing the hold of using big data for marketing. Have a read!

Wanna read this book but don’t know how to get it? No worries! Radica always helps. We offer you a bargain price (HK $98) to get one (original price: US $17). Don’t hesitate and send us a message ASAP!

How does President Obama view on Big Data?

Obama appreciates the fact that data science could help to change the way we do anything for the better therefore he opens up government data to let the public to access to by providing over 135,000 data sets available for the citizen to download.

Other than that, he wants the Americans to think deeply that their everyday mobile accesses were connected to the opened government data such as weather and maps, therefore, he encourages the Americans to learn data science in order to solve problems such as climate change and health care.

Furthermore, he agrees that data science not only changes the America, but the whole world, so, He mentions that data science could unleash innovation such as health care and climate change.

Data science not only changes some part of the people in the whole world, but it also changes the world’s serious issue such as climate change which cannot be done only if one part of the world cooperate to engage with it. In that case, we all need to take part to make a different. Obama also embedded Dr. DJ Patel’s wordings: “Data science is a team sport." That’s why he wants all data scientists to join the government and help the government to make it better.